Vision and Mission


  • To unite, promote and provide services to its members with the purpose of developing/improving the quality of financial services business pursuant to its capacity and the prevailing regulation in Indonesia.
  • To promote cooperation, exchange of information and nurture good understanding among members of the association as well as to maintain good cooperation with government and with other third party creating a sound and harmonized relationships.
  • To develop and and improve the role of Financial Services Companies being one of the Financial alternatives in Indonesia as well as giving contribution for the development of national economy.
  • To give opinion or suggestion to the government in order to establish a sound and competitive business climate for the financial services industry in Indonesia and to uphold the welfare and common interest of its members.
  • To represent the financial service companies in Indonesia in effort to protect their interest in the discussions relating to the development of financial services industry both domestically and abroad.


  • To create the Indonesia Financial Services Association as the main institution for the exchanging the ideas and information, and for accommodating, researching and processing the material and issues related to the Financial Companies business in the broadest sense of words.
  • To accommodate and seek solution for the problems encountered by the members and if necessary to give opinion to the government institutions, either central or local province, and/or other relevant authorities.
  • To furnish information, to give advice, to provide education, training and guidance as well assistance to the members in order to improve the capability and competency of their human resources so as their need on professional manpower can be fulfilled.
  • To form committees as might be deemed necessary, either at central or local province, in order to support the activity of the association.
  • To enter into cooperation and to maintain good relation with the instituti on/agency/bureau of the government or private sector, either in the country or abroad, as long as it is not in contravention with the purposes and objectives the association and the prevailing laws and regulation.
  • To engage in any other business activities as long as it is notin contravention with the purposes and objectives of the association.




The existence of finance industry (multi finance) in Indonesia is actually not too long ago, especially when compared with developed countries. From several sources, it is known that this industry began to grow in Indonesia in 1974. Its birth is based on a Joint Ministrial Decree (SKB) of three Ministers; Minister of Finance, Minister of Industry, and Minister of Trade.

A year after the issuance of the joint decree, PT Pembangunan Armada Niaga Nasional was established in 1975. Then, the Company changed its name to PT (Persero) PANN Multi Finance. Then through the Presidential Decree (Keppres) no. 61/1988, which was further followed up by Minister of Finance Decree no. 1251 / KMK 013/1988, the Government opens wider opportunities for the finance business, with activity coverage including leasing, factoring, consumer financing, venture capital and credit cards.

Being a similar industry, the development of leasing industry is relatively slower compared to the banking industry. Especially when compared to the banking era of post 1988 Deregulation Package where banks emerged and mushroomed. The Government's banking deregulation has produced large numbers of banks, although in a small scale. But many people pointed this 88 Deregulation Package being the source of furture gloomy banking period. The peak, occurred in 1996 when the government liquidated 16 banks followed by the entry of several other banks in the care of the Indonesian Bank Restructuring Agency (IBRA).

However, finance companies are also capable of developing quite impressively. Until now, leasing in Indonesia has participated in the company's financing. The type of goods financed continues to increase. If previously it is focused solely on transportation, it now includes offices, manufacturing, construction and agriculture. This indicates that multifinance is increasingly recognized by national business players.

There are some interesting things if we look at the concentration and development of leasing companies. In the era of 1989, for example, this industry in Indonesia tends to increase its assets. The hunt for such assets is caused by economic challenges because they make them appear bigger, healthier and stronger. Companies that stayed in the original scale were in trouble and eventually closed altogether.

With a large asset and business scale, corporate perceptions are more reliable than others. For those whose capacity is limited, they try to keep appearing majestic and handsome. Then, start lyrics and mutual exploration. The next scenario, many leasing companies are joined in one group. This step seems to have a positive result. In addition to capital and bubbled assets, credibility and market control are also boosted.

But the puffing spirit of asset gradually faded. In the following year (1990), the leasing industry began to return to its basic economic principles. They prefer as much profit as possible. Actually, this orientation change is triggered by the increasingly tight competition in the leasing industry. As a result, prudence is somewhat neglected. The indication, the requirement to get the lease becomes more loose. In fact, reportedly in Bengkulu, one can get a lease just by submitting an ID Card (KTP).

In 1991, there was once again a major change in the finance company. Along with the tight money policy (TMP = Tight Money Policy), better known as Sumarlin I and II Breakthrough - interest rates also skyrocketed. As a result, many already approved credits must be postponed.

In terms of capital, TMP resulted multi-finance companies ran out of blood. The flow of funds that should be folded if any, the price is very high. That is why many of them combine their efforts by joining, they are easier to get credit, including from abroad.


Asosiasi Leasing Indonesia (ALI)

On July 2nd, 1982, the leasing companies in Indonesia formed their own organization named Indonesian Leasing Association (ALI) with its domicile in Jakarta.

This association served as the sole communication forum among the leasing companies in Indonesia. In this forum they together talk about and solve various problems encountered. ALI is also present to fight for the interests of its members to the government on the one hand and on the other hand, this organization also intends to be a bridge to forward the wishes and guidance of the government to its members.

A series of ideal targets became the goal of the establishment of ALI. Among them to promote and develop the role of financing institutions in Indonesia and contribute to the national economy.



The presence of ALI has been benefited all leasing business players in Indonesia and ALI has successfully conducted various activities for the benefit of its members, including assisting the development of leasing industry in Indonesia together with the Government.

Along with the growth of the financial services business sector and to accommodate the aspirations of all its members, on July 20th, 2000 a decision was made to change the name of the association from ALI to Indonesian Financial Services Association (IFSA) has been adopted.

In its development, on December 21st, 2000 the Indonesian Factoring Association (AFI) has also merged into IFSA.

The above mentioned decision was in line with the members business existence that financial services companies are allowed to undertake the business activities of leasing, factoring, consumer financing and credit cards.

In accordance with the purpose of its establishment, APPI together with the government continues to give contribution and more meaningful role in the improvement of the national economy, especially in the financial services business sector.


Logo Of The Association

    APPI Logo Concepts & Meanings

  • The Indonesian Financial Services Association Association Symbol consists of a composition with four letters A, P, P, and I. A means Association, P (First) means Company, P (Second) means Financing and I means Indonesia.

  • The gradation of orange symbolizes all members of APPI ready to step in to support the finance industry to be a creative industry, innovative and never give up in the digitalization era.

  • The gradation blue symbolizes APPI dedication to carry out the mandate of the trust that has been given by its members to represent the finance industry and mobilize the financing industry togetherness.

  • The letter A curves illustrates the meaning of the symbol of the arrow and the boat screen which symbolizes the APPI ready to enter a fluctuating digital era with endless innovation and creativity.

Details of Symbol Composition

2019 - 2022 Management


Chairman of Supervisory Board
Wiwie Kurnia
Member of Supervisory Board
Dennis Firmansjah

Executive Committee

Suwandi Wiratno
President Director
Secretary General
Sigit Sembodo

Rosalina Dhanudimuljo
President Director

Chairman of Government Relationship, Heavy Equipment Industry Development & Regional Communication Forum
Andreas Manik
Wakil Direktur Utama
Chairman of Eduction, Training and 4-wheeler Industry Development
Roni Haslim
President Director

Chairman of Regional Communication Forum , Accounting & Tax
Gusti Wira Susanto
President Director
Chairman of Small Medium Enterprises, Sharia & 2-Wheeler Industry Development
Hafid Hadeli
President Director

Chairman of Joint Venture Relationship
Tetsushi Tanaka
Executive Director
Susilo Sudjono


Legal & Consumer Protection Committee

Head Of Eko Budisiswanto, Federal International Finance
Vice Head Of Daniel Constantyn Adam, Dancons Associates
Vice Head Of Ingrid Setiadharma, Adira Dinamika Multi Finance
Vice Head Of Irene Damacosa, Radana Finance
Vice Head Of Arief Aphrian Lambri, Chandra Sakti Utama Leasing
Vice Head Of Muhamad Akmal, Wahana Ottomitra Multiartha
Vice Head Of Lora Octaviani, Bussan Auto Finance
Risk Management Committee

Head Of Denny Riza, Adira Dinamika Multi Finance
Vice Head Of Jekson Simanjuntak, Mandiri Tunas Finance
Vice Head Of Arif Budiman, Radana Bhaskara Finance
Vice Head Of Lim Lizal, Federal International Finance
Vice Head Of Johannes Liong, BCA Finance
Vice Head Of Benedictus Yulius Ariyasatya, Bussan Auto Finance
Financial Literacy & Inclusion Committee

Vice Head Of Ninik Lidya Arlini, BCA Finance
Vice Head Of Kursanto Hendrasusetyo, Bussan Auto Finance
Vice Head Of Ratna Maulati, Toyota Astra Financial Services
Accounting & Tax Committee

Head Of Iman Santoso, Ernst & Young
Vice Head Of Puspitasari Saputra, BCA Finance
Vice Head Of Silviana Halim, Astra Credit Companies
Vice Head Of Lindawati Soetopo, Adira Dinamika Multi Finance
Vice Head Of Jimmy Kurniawan Setyo, Pro Car International Finance
Education Scholarship Committee

Head Of Iwan Setiawan, Mega Finance
Human Resources Committee

Head Of Esther Sri Harjati, Federal International Finance
Vice Head Of Meivita Andriani, BCA Finance
Vice Head Of Novitri Diah Lista Wulandari, Adira Dinamika Multi Finance
Sharia Financing Committee

Head Of Salman Yusuf, Trihamas Finance Syariah
Vice Head Of Arry Cahyono, Bussan Auto Finance
Vice Head Of Inung Widi Setiadi, Federal International Finance
2-Wheel Field Committee

Head Of Iwan Setiawan, Mega Finance
Vice Head Of Husni Musyairi, Summit Oto Finance
Vice Head Of Andy Sutanto, Adira Dinamika Multi Finance
Vice Head Of Setiabudi Tarigan, Federal International Finance
4-Wheel Field Committee

Head Of Carolina Lukito, BCA Finance
Vice Head Of Ezar Kumendong, Astra Credit Companies
Vice Head Of Harry Latif, Adira Dinamika Multi Finance
Heavy Equipment Committee

Head Of Jembar Ganda Ermaya, Komatsu Astra Finance
Vice Head Of Hasin Soleh, Chandra Sakti Utama Leasing
Electronic and Fund Financing Committee

Head Of Ardian Prasetya, Astra Multi Finance
Vice Head Of Danny Hendarko, Adira Dinamika Multi Finance
Vice Head Of Sutadi, BFI Finance Indonesia
Banking Relationship Committee

Vice Head Of Linda Saragih, BNI Multi Finance

Regional Communication Forum