KONTAN.CO.ID - JAKARTA. PT Adira Dinamika Multi Finance Tbk (Adira Finance) is increasingly relying on multipurpose financing to support business growth amidst a yet-to-fully recover automotive sales.

As is known, the decline in vehicle sales has also impacted the multifinance industry, particularly those in the vehicle financing segment.

Adira Finance Chief Financial Officer Sylvanus Gani explained that multipurpose financing is one of the product diversification strategies to maintain performance amidst the automotive industry slowdown.

"This segment has the potential to become a source of growth beyond the automotive segment. Multipurpose financing can help maintain multifinance business growth amidst the automotive sector's yet-to-be-fully recovered condition," Gani told Kontan on Wednesday (January 21, 2026).

Entering 2026, Adira Finance projects that multipurpose financing will continue to grow positively. Gani sees market opportunities remaining wide open, in line with the diverse financing needs of the community and support from a growing existing customer base.

"For 2026, we expect multipurpose financing to continue growing positively," he added.

To seize this opportunity, the company has prepared several strategies, including increasing customer retention, strengthening collaboration with groups, and optimizing promotional programs and marketing campaigns. These steps are expected to increase public awareness and utilization of Solusi Dana products.