KONTAN.CO.ID - JAKARTA. PT Adira Dinamika Multi Finance Tbk (ADMF), or Adira Finance, recorded a significant increase at the 2025 GAIKINDO Indonesia International Auto Show (GIIAS). The company recorded four times the number of Vehicle Order Forms (SPK) compared to last year's GIIAS.

Adira Finance's Business & Portfolio Director, Harry Latif, stated that this increase was due to the presence of new models, both electric vehicles (EVs) and internal combustion engines (ICEs), which attracted visitors to make transactions.

"Adira Finance, in collaboration with exhibitors, our business partners, APMs (Automotive Agents) and dealers, is presenting various financial solutions and attractive programs to encourage new vehicle purchases," Harry told Kontan on Monday (August 11, 2025).

In addition to participating in the exhibitor booth, Adira Finance also held Adira Experience Day 2025 near the ICE BSD exhibition site. The event was attended by more than 1,000 customers and consumers from Bank Danamon, Zurich Asuransi, and Adira Finance.

Visitors could take advantage of test drives, vehicle trade-ins, and special interest promotions starting at 1.69% per year and a Rp 2 million discount on administration fees.

Also Read: Adira Finance Boosts Cash Financing, Contribution Reaches 27% of Portfolio

Harry explained that Adira Finance provides financing for almost all partner vehicle brands, covering the ICE, EV, plug-in hybrid electric vehicle (PHEV), and hybrid segments, for both passenger and commercial vehicles.

"The presence of new models from various car brands in the EV and ICE categories attracted visitors to SPK at GIIAS. We recorded a fourfold increase in total SPK revenue at GIIAS 2025 compared to last year," he said.

He explained that participation in GIIAS is part of Adira Finance's commitment to supporting the advancement of the automotive ecosystem in Indonesia while accelerating vehicle financing, including environmentally friendly vehicles.