KONTAN.CO.ID - JAKARTA. PT Wahana Ottomitra Multiartha Tbk (WOM Finance) is targeting new motorcycle financing of IDR 1.4 trillion by the end of 2025.

WOM Finance Finance Director, Cincin Lisa, said that to achieve this target, the company is relying on a number of strategies.

"The strategy that the company is implementing to achieve this target is to offer attractive financing to consumers, optimize marketing through digital channels, and develop cooperation with motorcycle dealers," Cincin told Kontan, Thursday (13/3).

Cincin added that WOM Finance is also holding promotional programs and prize draws to attract customer interest. Optimal financing risk management is also the company's focus in maintaining the quality of its credit portfolio.

However, the company faces various challenges in realizing this target.

"The challenges faced by the company in motorcycle financing this year are macroeconomic challenges in the form of increasing interest rates and global uncertainty," said Cincin.

In addition, tight competition in the multifinance industry, shifting consumer preferences to electric motorcycles, and fluctuations in vehicle prices also affect financing performance.

Amidst the rapid development of technology and digitalization, WOM Finance continues to adapt in order to compete effectively and remain relevant in the motor vehicle financing industry.