KONTAN.CO.ID – JAKARTA. PT Adira Dinamika Multi Finance (Adira Finance) recorded quite significant growth in new financing throughout 2023. Seeing this, the company is optimistic that it can continue to increase new financing in 2024.

Adira Finance Chief Financial Officer (CFO) Sylvanus Gani Mandrofa said that in line with the improvement in the domestic economy and people's purchasing power, Adira Finance's new financing will grow by 31% year on year (yoy) in 2023.

"Adira Finance's new financing until December 2023 was recorded at IDR 41.6 trillion or an increase of 31%," he said to Kontan.co.id, Friday (5/1).

Gani revealed that all Adira Finance financing segments experienced an increase, especially in the motorbike, non-automotive and car financing segments.

"The increase was mainly in the motorbike segment which grew by 39% YoY, followed by the non-automotive segment by 32% YoY, and cars by 25% YoY," he said.

Gani said, with the growth of new financing, his party is optimistic that in 2024 it will be able to raise this financing again.

"The company targets new financing to grow by around 13% to 15% in 2024 taking into account the projected economic growth which is still quite strong at around 5% yoy," he concluded.

As previously reported, Adira Finance President Director Dewa Made Susila stated that his party would continue to strengthen and gain market share in the automotive business and expand its network to non-automotive businesses, including cash funds.

"One of the strategies is to continue to diversify the products offered to support business growth, such as multi-purpose products, durables and others," he said some time ago.

To encourage new financing, this multi-finance company with the ticker code ADMF will implement several strategies, including product diversification, providing various sales programs that attract consumers, expanding business networks and developing digitalization.

"We will also continue to focus on customer centricity by improving service, offering a variety of products, and providing consumer loyalty programs," said Made.