KONTAN.CO.ID - JAKARTA. Indonesia has now entered the digital era. Unfortunately, the multi-finance industry seems not to be fully digital yet. One of the reasons is that there must be a physical check.

Despite these challenges, multi-finance companies have continued to expand their wings or expand by adding new branches. The branches belonging to multi-finance companies are believed to play an important role in providing services to customers.

In this regard, PT Mandala Multifinance Tbk (MFIN) or Mandala Finance understands that the existence of branch offices in the current digital era is still very important to provide personal service and build strong relationships with customers.

Even though technology has changed the way people interact, Finance Director of Mandala Finance Cristel Lasmana believes that the presence of a branch office and its team can give customers trust and a sense of security.

"In addition, Mandala branch offices spread from Aceh to Papua function so that customers can get in-depth consultations and information about the products and services offered," he told Kontan.co.id, Monday (29/5).

Cristel said that currently his party is looking at the market situation in advance for a branch expansion strategy.

"We are currently focusing on growth potential according to market and customer needs spread throughout Indonesia. We also continue to monitor trends and customer demand to determine the right steps in a branch expansion strategy," he said.

As part of efficiency efforts, Cristel stated that it continues to improve the functions of the Mantis application, which was launched in 2021.

The use of this application is in the context of digitizing financing which makes it easier for potential customers to submit and obtain financing.

"All processes are carried out online, without the need to go to a branch office or submit copies of physical documents," he said.

Meanwhile, Cristel sees that the opportunities and potential for the multi-finance business in the digital era are still wide open.

By adopting the right digital technology and continuing to optimize it, we are confident that we can improve operational efficiency, expand customer reach to remote corners of the country.

In addition, it can provide better service overall by providing solutions to various community needs more quickly, practically and easily.