KONTAN.CO.ID - JAKARTA. In recent years, PT Adira Dinamika Multi Finance Tbk (Adira Finance) has actively supported several automotive exhibitions. Most recently, Adira Finance took part in the 2023 Indonesia International Motor Show (IIMS).

Director of Sales, Service and Distribution of Adira Finance Niko Kurniawan revealed that the company's participation in several automotive exhibitions had an influence on the distribution of financing.

He gave an example at the IIMS 2022 event, Adira Finance could record transactions on the spot so that several transactions related to these activities could reach around IDR 450 billion.

"Last year, transactions that were in place were Rp. 250 billion, plus other transactions, which because they were still waiting for units to be available, could at least reach Rp. 450 billion," said Niko when met at JiExpo Kemayoran, Thursday (16/2).

When compared to the entire distribution of financing in 2022 which reached IDR 31.7 trillion, the contribution from the IIMS 2022 event is around 1.4%.

This year, Adira Finance targets to record transactions on the spot reaching IDR 450 billion to IDR 500 billion. Niko also estimates that the total distribution of financing can reach Rp. 700 billion, including transactions that are not in place.

If calculated with Adira Finance's financing distribution target throughout 2023 which reaches IDR 39 trillion, it means that its contribution can grow to 1.8%.

"So the bigger the portion," said Niko.

Niko added that in the IIMS 2023 event, the segment that is expected to increase sales is the four-wheeled vehicle segment. Bearing in mind, most of the brands in this exhibition are from this segment.

"There will be a lot of sales in the car segment, so we will give interest, which we highlight, the cheap interest is 1.68% per year," he added.

Not only that, he said that there were other promo packages that were also given at this event. For example, for electric vehicles there is a subsidy of Rp. 4.5 million and is free of provision fees.

"For two-wheeled vehicles, there is an installment discount of up to 5 times," he concluded.